Display Marketing is the understanding between two websites and charges are made according to it. When an advertisement of any website on a second website is clicked by any visitor of the second website, the second website who is hosting the advertisement of the first website is paid an amount by the advertiser or the first website. With every click on the advertisement of the first website from the second website will bring profit to the hosting website company. This is how Display Marketing continues. It is very significant way of advertising and the website will gain popularity through different other websites. The other websites while hosting the advertisements will charge and thus gain profit.
However apart from the business growth, it is also interesting for the visitors as well. Suppose one visit a website and suddenly bumped into an advertisement of some other website which may be one was looking for will compel him to click the advertisement and know more about it.
Thus this two way proceeds was the smartest idea to be introduced in the E commerce world.